Complete, Reliable Results

Phoenix SPI is a dynamic public opinion and market research firm based in Canada’s Capital, Ottawa. Drawing on the skills of some of the industry’s most experienced researchers, the company provides access to a continuum of public opinion research services in English and French. Services include:

RESEARCH DESIGN

Custom designing research methods and tools to obtain precisely the information that you need.

QUANTITATIVE RESEARCH

Surveys by telephone, on-line, mail, email, placed-mail, intercept (on-site location), omnibus and auto voice message (IVR) systems.

QUALITATIVE RESEARCH

Focus groups, in-depth interviews, dyads and triads, ethnographies, and interviewing in many languages.

TECHNOLOGY AND THE INTERNET

Online surveys and testing of electronic service delivery (websites, CD ROMS, kiosks, Intranet, etc.).

SECONDARY ANALYSIS OF RESEARCH DATA

Strong analytical capabilities supporting strategic interpretation and actionable advice.

FACILITATION, SEMINARS AND PRESENTATIONS

Tailor-made research courses, customized presentations, workshops, public consultations, town hall meetings, etc.

SPECIFIC AREAS OF SPECIALIZATION

• Communications & marketing research
• Public policies & programs
• Stakeholder research
• Business-to-business research
• Special audiences
• Client satisfaction/service delivery
• Performance & evaluation

By bringing a broad range of complementary skills together under one roof, Phoenix SPI is able to provide clients with integrated solutions that deliver exceptionally complete and reliable results.